Executive Coaching
Metrics of Success Executive Coaching
Would your CFO sign off on it?
If you can’t measure it,
it’s hearsay.
It’s not about feeling better, it’s about achieving better results that justify the cost. And unless you can measure it, there’s no way to verify it or communicate it internally that people will believe.
That is why it is critical to establish Metrics of Success before you engage an executive coach. Before you hire one, these are ten questions that a competent and trusted CFO should ask (and if they don’t, they are being too passive):
- What mission critical goal are we trying to accomplish now that requires outside executive coaching?
- What will be the benefit in dollars, market share, profitability, growth, profitability, lessening of risk or another metric of this goal?
- What will be the cost of not achieving that goal?
- What will we be able to do if it is successful that we can’t do now?
- What measurable results are we expecting that coaching to achieve so that we can tell if it is successful?
- What have we tried internally and at less of a cost to achieve the same results?
- Have we exhausted all of our internal resources before we go outside to do this?
- What have we not tried internally, that we could, to achieve the same results?
- If we go outside for coaching, what resources will we need to provide internally for this effort to succeed?
- Are those resources aligned, available and ready to support this effort?
Feeling better is not a goal, it is the result of doing better.
To find out more about Executive Coaching, contact Dr. Goulston at: mgoulston@markgoulston.com or at 310.998.1150.